This logo was chosen by the people from TabletopLoot.com from a final slate of three options to represent their company.
The hexagon outline shape allows the isometric text to give the indication of a three dimensional cube, thus referencing six-sided dice. It also nods to the overall shape of a 20-sided die.
The font I used, Righteous, gives a sort of other-worldly feel, allowing people to associate the brand with the science fiction and fantasy games that TTL supports with their products. Simultaneously, it’s not essentially any particular genre, which gives the company flexibility going forward with product direction.
Hopefully soon I’ll be able to write up a post describing the whole design process of this logo, as I’m pleased with the way it turned out.